Larry Morris - The Game (1969)

The Herd - The Game (1969)

(Ben Findon - Peter Shelley)
 UK
Original version

Single on Fontana, April 1969 by London band that had three charting records, all written by Ken Howard & Alan Blaikley: From The Underworld (1967, #6 UK), Paradise Lost (1967, #15) and I Don't Want Our Loving To Die (1968, #5). See also So Much In Love (1966), a pre-Fontana single on Parlophone.

Vocalist Peter Frampton went on to Humble Pie in the late 60s and solo stardom in the mid-70s.

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British singer-songwriter-producer Peter Shelley worked in the business side of the music industry, first in publishing then at Decca records where he started producing. In 1973, having co-founded the Magnet label, he wrote and produced the single of My Coo Ca Choo (#1 UK) which he also sang on, issuing it under the name Alvin Stardust, a persona that was carried on by Shane Fenton after the record became a hit. Shelley had hits in his own name on Magnet with Gee Baby (1974, #4 UK) and Love Me Love My Dog (1975, #3 UK).

Ben Findon wrote at least a dozen songs with Peter Shelley 1969-70, as well as writing solo and with other collaborators (see, for example, this list at 45cat.com). 

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References, further reading: 1. The Wikipedia article on The Herd has full discography and personnel, and is well footnoted. 2. Wikipedia article on Peter Shelley.